Introduction to Social Marketing

Are you aiming to improve the health or safety of your community?

Social marketing uses the techniques of commercial marketing to encourage healthier and safer behaviours.

Presented by Luke van der Beeke of Marketing for Change, this half day workshop will take you through the fundamentals of social marketing using local and international examples.

You will walk away with simple, practical marketing activities that you can implement in your project.


  • How social marketing can effectively influence health-related behaviours
  • Examples of upstream and downstream approaches to social marketing
  • Practical use of ‘the exchange’, ‘segmentation’ and ‘customer insight’
  • Key concepts of planning, implementation and evaluation of your project.

Date:               Thursday 14 July 2016

Time:              9.00am – 12.00pm

Venue:           City West Lotteries House, 2 Delhi Street, West Perth

Cost:               $50.00 (heavily subsidised by Know Injury)