Road Ribbon for Road Safety® Campaign launches on World Day of Remembrance for Road Traffic Victims


The Road Ribbon for Road Safety® campaign 2016/17 kicked off this year, as always, on the third Sunday in November – the day on which World Day of Remembrance for Road Traffic Victims falls.

As of Sunday 20th November 2016, 165 people have died on the state’s roads including 103 deaths occurring on West Australia’s regional roads. This figure has already eclipsed the 2015 total of 138.

The Road Ribbon for Road Safety® campaign is a community-based initiative which allows individuals to directly contribute to raising awareness of the importance of road safety over the Christmas and New Year holiday period and will continue until Friday 6th January 2017.

The Road Ribbon for Road Safety® campaign messages align with Towards Zero, WA’s current and long-term road safety strategy with the vision of a road transport system where crashes resulting in death or serious injury are virtually eliminated.

This vision can be made possible when all community members share the responsibility in working towards a safe system. A safe system approach to reducing fatalities and injuries on our roads aims for a road network that protects users and prevents crashes that result in death and serious injury.

There are four cornerstones to the safe system approach:

  • Safe roads and roadsides – investing in improvements to roads and infrastructure.
  • Safe speeds – ensuring speed limits and travel speeds are appropriate for the safety of the road infrastructure.
  • Safe vehicles – encouraging the community and organisations to purchase safe vehicles with key safety features.
  • Safe road use – address impaired driving (alcohol, drugs, fatigue and distraction), restraint use and speed choice.

We should not accept that anyone should die or be seriously injured on our roads.

WALGA RoadWise is encouraging Local Governments, RoadWise/local road safety committees, organisations and individuals to get involved and promote the campaign messages to friends, families and colleagues this festive season. Raising public consciousness of relatively easy-to-change actions can open the door to less road traffic deaths and injuries.

You can get involved by:

  • Wearing a road ribbon.
  • Downloading an e-Ribbon and send to friends, families and colleagues.
  • Hosting a Road Ribbon for Road Safety® event or incorporating the messages in to existing events.
  • Erecting a road safety display promoting the campaign and its messages.
  • Utilising local media, organisation websites and social media accounts; #RoadRibbonforRoadSafety #RoadWise.
  • Distributing road ribbons through a counter display or at local events.
  • Simply telling people about the campaign and promoting road safety messages.

There are also community events being held across the state during the campaign period. For a full list of the events please visit

You are also encouraged to download the 2016 Campaign Kit and campaign resources to promote the Road Ribbon for Road Safety® campaign within your community using the RoadWise online order form

For more information about the impact of road trauma on Western Australia, effective intervention strategies and other resources that can be accessed to reduce the incidence of road trauma in Western Australia visit the Knowledge Hub

This festive season remember to:

  • Turn off your mobile phone before driving.
  • Adapt your speed for the weather, light, traffic and road conditions.
  • Belt up when travelling in a vehicle.
  • Take a break, have a rest or if possible swap drivers. Visit one of the many operating Driver Reviverand Coffee Stop locations around the state.
  • If you are planning to drink, arrange a skipper, organise public transport or stay overnight.