Road Ribbon for Road Safety®: a collaborative road safety campaign

The annual Road Ribbon for Road Safety® campaign, developed by the WA Local Government Association’s (WALGA) RoadWise, provides people with an opportunity to directly contribute to road safety and the long-term vision of zero deaths and serious injuries on our roads.

Commencing on Sunday, 18 November, coinciding with the World Day of Remembrance for Road Traffic Victims, WALGA’s RoadWise is encouraging everyone to participate in this road safety initiative. It can be as easy as wearing a free road ribbon, hosting a Road Ribbon for Road Safety® event or erecting a display.

The Road Ribbon for Road Safety® campaign asks everyone to remember:

  • We should not accept that anyone should die or be seriously injured on our roads: We are working towards zero.
  • Our long-term vision is of a transport system where crashes resulting in death or serious injury are virtually eliminated.
  • Achieving the Towards Zero vision means acknowledging we can all play a role in road safety by working towards creating a safe system:
    • Road authorities work to plan, design and influence a safe system which recognises and caters for both human mistakes and the limits of human tolerance to violent forces.
    • Road users take responsibility for behaving safely, complying with all road rules and supporting local road safety initiatives being implemented by Local Government and RoadWise Committees.

To find out more about the Road Ribbon for Road Safety® campaign and to download free resources, visit the RoadWise website here.