Content

Campaigns

Know Injury supports the various national, state and local, injury prevention and safety promotion campaigns that are run throughout the year.  Campaigns can be an efficient and effective tool for increasing awareness amongst the community on a particular topic or issue and can have the potential to reach a large audience.  Campaigns can run for a whole month, a week or even for one day.

Know Injury encourages you to get involved in an injury prevention or safety promotion campaign and promote the cause to your community by running activities, events or getting active on social media.

Know Injury has developed media toolkits to support Local Governments, community organisations and regional services participate in injury prevention and community safety campaigns.  You’ll find everything you need to get started within the toolkits.  Check back regularly as additional toolkits will become available throughout the year.

 

Injury Prevention and Safety Promotion Media Toolkits

‘Keep Watch’ Toolkit

The Royal Life Saving Society Australia’s Keep Watch program aims to reduce the incidence of toddler drowning in the community.

Download here

Falls Prevention Toolkit

To coincide with the Build Your Balance campaign (September – November 2017) by Stay On Your Feet®, our falls prevention toolkit aims to raise awareness of falls prevention among older adults.

Download here

National Farm Safety Week Toolkit

National Farm Safety Week is held each year throughout July to raise awareness of farm safety issues across Australia.

Download here

National Burns Awareness Month Toolkit

The National Burns Awareness Month (1-30 June) aims to drive greater awareness amongst the Australian community of the correct first aid treatment for minor burns.

Download here

 

This calendar provides a range of injury prevention campaigns or awareness days, running in Western Australia or Australia. Health practitioners are encouraged to link local activities with these campaigns. In each campaign you will find a toolkit with all the information you need to inform your audiences and link with other organisations.

Date

Injury Topic

Campaign

Organisation

Website

Location

Description

Nov-17

November 2017 – February 2018 Transport Grow Up WA Road Safety Commission Link to site Western Australia This anti-drink driving campaign delivers an emotional key message that “even if you think you’re ok to drive, you might not be” and addresses the increasing unacceptability of drink driving in the community.

Jan-18

19th – 5th January Transport Road Ribbon for Road Safety WALGA RoadWise Link to site Western Australia The Road Ribbon for Road Safety campaign is a community-based road safety initiative which allows individuals to directly contribute to raising awareness of the importance or road safety over the Christmas / New Year holiday period.

Feb-18

1st February – 30th April Falls Make Your Home Safer Stay On Your Feet WA Link to site Western Australia The Make Your Home Safer campaign focuses on one of the Move Improve Remove falls prevention messages. The campaign encourages older adults living in the community to make their homes safer to prevent slips, trips and falls in or around their home.

April-18

April Burns and Scalds Smoke Alarm Awareness Campaign Department of Fire and Emergency Services Link to site Western Australia Each year families across Australia lose a loved one as a direct result of a house fire. DFES coordinates an annual pre-winter campaign, ‘only working smoke alarms save lives’ to encourage people to maintain a working smoke alarm in their homes and properties.

 

Date

Injury Topic

Campaign

Organisation

Website

Locale

Description

Ongoing Drowning Don’t Drink and Drown Royal Life Saving WA Link to site Western Australia Drinking alcohol in, on and around water will significantly increase the risk of drowning. The alarming number of deaths among 15-24 year olds led to the Royal Life Saving Society WA establishing the Don’t Drink and Drown campaign in 2004.The campaign aims to reduce the number of alcohol related drowning deaths and injuries in this high-risk age group by educating and promoting the Don’t Drink and Drown messages.
 Ongoing Drowning Keep Watch Royal Life Saving WA  Link to site Western Australia Keep Watch aims to reduce the incidence of toddler drowning in the community. Keep Watch is Royal Life Saving Society WA’s longest running program was introduced in Western Australia in 1996, a year that saw 14 toddlers drown across the state.

The program was originally conceived solely as a mass media campaign but additional strategies were added to strengthen the program’s influence and ensure it is reaching parents effectively.

Ongoing Alcohol-related Harm Parents, Young People and Alcohol ‘I See’ Drug and Alcohol Office Link to site Australia The campaign’s key message is based on the National Health and Medical Research Council’s (NHMRC) guideline that for children and young people under 18 years of age, not drinking alcohol is the safest option. Alcohol consumption as an adolescent or young adult is associated with physical injury including accidental and violent injury. Drinking alcohol also increases the risk of developing mental health and social problems, especially when a person starts drinking at a young age.
 Ongoing Alcohol-related Harm Strong Spirit Strong Future Drug and Alcohol Office Link to site  Australia  The Strong Spirit Strong Future campaign is an initiative of the Drug and Alcohol Office’s State-wide Aboriginal Fetal Alcohol Spectrum Disorders (FASD) Prevention Project. The Project was funded by the Council of Australian Governments (COAG) Indigenous Early Childhood Development National Partnership Agreement funding for four years and commenced in July 2010.It promotes that the safest thing to do when pregnant, planning a pregnancy or breastfeeding, is not to drink alcohol.
 Ongoing Alcohol-related Harm Strong Spirit Strong Mind Drug Aware  Link to site Australia  Strong Spirit Strong Mind promotes the uniqueness of Aboriginal culture as a central strength in guiding efforts to manage and reduce alcohol and other drug related harm in Aboriginal communities.
Strong Spirit Strong Mind is a culturally secure campaign which focuses on the impact of alcohol and other drug use on the individual’s physical health and the impact on family and community.
 Ongoing Drug-related Harm Meth Can Take Control Drug Aware Link to site Australia  The campaign aims to prevent and delay the uptake of methamphetamine use and stop use. The campaign also aims to increase access to treatment and support services.The Campaign is based on real stories and experiences of people across Western Australia who shared their experiences so they could help others stop meth taking control.
Ongoing Youth/Child Safety Home Safety Campaigns KidSafe WA Link to site Western Australia The home safety program runs a focused campaign targeting specific child injury issues with the support of the WA Department of Health. The aim of the campaign is to raise awareness and reduce the rates of childhood injuries by keeping specific injuries that continue to have high rates at front of mind.
Ongoing Youth/Child Safety Do Not Leave Children in Cars KidSafe WA Link to site Western Australia Kidsafe WA’s ‘Do Not Leave Children in Cars’ campaign aims to raise community awareness and reduce the number of children left unattended in parked cars in Western Australia.
Ongoing Violence Respect Australian Government Link to site Australia The national campaign aims to help break the cycle of violence by encouraging adults to reflect on their attitudes, and have conversations about respect with young people.

The campaign is aimed at parents and family members of children aged 10–17, as well as the teachers, coaches, community leaders and employers of young people.