Social Marketing and Behaviour Change – workshop 2: Principles of Communication and Models of Attitude-Behaviour Change


Dec 07 2017


8:30am - 12:30pm


$25 per person


Bendat Community Centre, Dodd Street, Wembley


Are you looking to improve the health and safety of your community?  Do you need help to promote behaviour change in your community?


Social marketing uses the techniques of commercial marketing, focusing on what your audience wants rather than needs, to encourage healthier and safer behaviours.  Presented by Rob Donovan, the half-day workshop will take you through the Principles of Communication and Models of Attitude-Behaviour Change.


The workshop will explore real world examples and also give you the opportunity to workshop your own ideas and priorities- so bring along your project and utilise the expertise in the room.  You will walk away from the workshop with simple, practical marketing activities and ideas that can inform your own programs.


About the presenter


Rob Donovan is the Senior Principal Research Fellow in the School of Sport Science Exercise and Health at The University of Western Australia.  He is the founder and Principal Director of Mentally Healthy WA, who deliver the Act-Belong-Commit campaign.


A registered psychologist, he has held academic positions in marketing in several US universities, and been a visiting scientist at the Centre for Disease Control and Prevention in Atlanta Georgia.


He has had extensive commercial marketing and advertising research experience for a variety of state and national clients, and began his marketing career in the marketing department of a major brewery. In 1974 he founded Donovan Research, which was absorbed first by NFO World Wide and is now part of TNS Research.


He has an international reputation in social marketing and health promotion with around 235 (co-authored) books, book chapters and refereed journal articles, and a similar number of technical reports. He has a broad range of research and program experience in the health and social policy areas, including alcohol, tobacco and drugs, road safety, sun protection, the built environment and physical activity, child abuse, domestic violence, racism, doping in sport, suicide prevention and mental health. He has provided expert witness testimony on the marketing practices of the tobacco, asbestos and pharmaceutical industries, and has served on many state and national committees on a variety of topics.


He was recently Deputy Chair of the WA Ministerial Council on Suicide Prevention, Vice-president of the Board of Relationships Australia WA, and a member of the Mates in Construction WA Board. He was a Foundation member representing the Australian Government on the World Anti-Doping Agency’s Education Committee (2000-2012) and continues to Chair the Agency’s Social Science Research Sub-Committee.


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