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The Australian national binge drinking campaign: campaign recognition among young people at a music festival who report risky drinking

By • February 9th, 2018

A cross-sectional behavioural survey of young people regarding a binge drinking campaign found that 74.7% of 1,072 participants recognised the campaign message. The authors suggest that strategies that are more population-relevant and targeted should be developed in health promotion campaigns to reach the target group.   Reference: van Gemert C, Dietze P, Gold J, Sacks-Davismore…