This evidence review found that an increase in alcohol price is associated with a decrease in the rate of consumption and that young people in particular are more sensitive to changes in alcohol price. Changes to alcohol trading hours and mass media campaigns were also found to influence consumption levels. The article concludes that a combination of alcohol pricing policies would create a greater impact on drinking patterns and alcohol-related harms.
Burton R, Henn C, Lavoie D, O’Connor R, Perkins C, Sweeney K, et al. A rapid evidence review of the effectiveness and cost-effectiveness of alcohol control policies: an English perspective. The Lancet. 2017 Apr 15;389(10078):1558–80. Available from; http://www.thelancet.com/journals/lancet/article/PIIS0140-6736(16)32420-5/abstract