Television has the potential to reach a broad target audience in a short and cost-effective format. This report outlining the evaluation of the WA Road Safety Commissions “Grow up” campaign highlights that approximately 68% of respondents indicating that the campaign reminded them of the importance of not drink driving.
Mumby A. Drink Driving Full Campaign Evaluation 2016. Road Safety Commission; 2016 Mar. Available from; https://www.rsc.wa.gov.au/RSC/media/Documents/Resources/Publications/Justover-Growup-Campaign-Evaluation.pdf