Findings from this systematic review suggest that media exposure and alcohol advertising influences when adolescents start to consume alcohol and increases alcohol consumption among baseline drinkers.
Anderson P, de Bruijn A, Angus K, Gordon R, Hastings G. Impact of Alcohol Advertising and Media Exposure on Adolescent Alcohol Use: A Systematic Review of Longitudinal Studies. Alcohol Alcohol. 2009 May 1;44(3):229–43. Available from; https://www.ncbi.nlm.nih.gov/pubmed/19144976