Findings from this systematic review suggest that media exposure and alcohol advertising influences when adolescents start to consume alcohol and increases alcohol consumption among baseline drinkers.

 

Reference:

Anderson P, de Bruijn A, Angus K, Gordon R, Hastings G. Impact of Alcohol Advertising and Media Exposure on Adolescent Alcohol Use: A Systematic Review of Longitudinal Studies. Alcohol Alcohol. 2009 May 1;44(3):229–43. Available from; https://www.ncbi.nlm.nih.gov/pubmed/19144976