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The Australian national binge drinking campaign: campaign recognition among young people at a music festival who report risky drinking

A cross-sectional behavioural survey of young people regarding a binge drinking campaign found that 74.7% of 1,072 participants recognised the campaign message. The authors suggest that strategies that are more population-relevant and targeted should be developed in health promotion campaigns to reach the target group.

 

Reference:

van Gemert C, Dietze P, Gold J, Sacks-Davis R, Stoové M, Vally H, et al. The Australian national binge drinking campaign: campaign recognition among young people at a music festival who report risky drinking. BMC Public Health. 2011 Jun 20;11:482. Available from; https://bmcpublichealth.biomedcentral.com/articles/10.1186/1471-2458-11-482