Content

The Role of Fear Appeals in Improving Driver Safety: A Review of the Effectiveness of Fear-arousing (threat) Appeals in Road Safety Advertising.

Lewis L, Watson B, Tay R, White K. The Role of Fear Appeals in Improving Driver Safety: A Review of the Effectiveness of Fear-arousing (threat) Appeals in Road Safety Advertising. Int. J. of Behavioural Consultation and Therapy. 2007; 3(2): 203 – 222. Available from; http://eprints.qut.edu.au/8050/1/8050.pdf